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3 things you need to reduce or eliminate sales calls in your online business

If you want to reduce the number of sales calls in your business without losing out on sales, this is for you. 


I'm diving into 3 ways that you can reduce or eliminate sales calls so you can implement this in your business and get your time back. 


Prefer to watch this on YouTube? You can do that here.



Increase Your Conversion Rate


The first way to reduce the number of sales calls you need to get on is to increase your conversion rate. That's the number of people who buy from you out of the number of people you're selling to. And there are a couple of ways that you can do this. 


First, you can do a better job of qualifying people before they get on a call, or before they're even allowed to book the call with you. 


That means that you have a way to filter out people who are potentially a bad fit, or who don't have the money to invest right now. Yes, you're getting on less calls, but the chance of that person buying is increased, which means you're not wasting time on calls with people who aren't ever going to buy from you. Hellooooo free time. 


Use a questionnaire, application form, or just have a quick comvo in the DMs–something to help you understand if your offer is exactly what they need before you hop on a call. 


You can also filter out people by using hand-raiser content to ensure these people have the problems that you can help solve and if they're looking to solve that problem. Track their actions, comments, clicks, and what content they engage with to see where they're at and if they're likely to buy.


You can look at the links they're clicking on your emails, for example, and see what kind of topics they're interested in. This helps you know which offers to pitch them later. This is especially helpful for high ticket products or services, as you can easily spend a lot of time in sales conversations where people don't have the money, the means, or desire to invest at a high ticket price point. 


Obviously high ticket can mean different things to different people. But I normally say that anything above $3,000 is high ticket in the marketing space. But this varies from industry to industry, so make sure you know what’s out there in your space. 


The second thing you can do to increase your sales conversion rate on a call is to improve your sales technique. So after every sales call, assess what worked and what didn't. If you received a lot of objections or questions and you weren't prepared for them. Think about ways to come better prepared for every call. 


And if anything felt uncomfortable, find ways to make it feel smoother and more natural the next time.


Every little thing you can improve on can increase your conversion rate for the long haul. 


If you feel uncomfortable or don't bring your energy to the call, this can impact your conversions as well. 


Do everything you can to manage your mindset and your emotions before a sales call, whether that's putting on some tunes that hype you up, meditating, working out, implementing power poses… whatever you need to get in the zone, just do it. 


Replace calls with a Video Sales Letter (or VSL)

The next thing you can do to reduce the number of sales calls you get on is to have a killer webinar or video sales letter that sells for you. This could be something you run live regularly or something that you pre record and direct people to with your marketing. 


You can either have a video that teaches your audience something or helps break down mindset barriers they might have around the subject of your offer. 


After a teaching portion of your webinar, you can then transition into some kind of pitch for your offer. 


For those that want additional support, videos convert really well. And they’re often one of the easiest ways to sell to cold traffic as people can connect with you quickly and instantly get a feel for your vibe. Seeing your face and hearing you speak builds that all important know, like, and trust - which is key for conversions. 


If you teach in your video, they can also get a sense of your teaching style as well and see if that resonates with them. If it does, and your offer is exactly what they need, they’re more likely to hop into a course or program without having experienced it for themselves. 


You may also wish to combine this video sales pitch or masterclass with a sales page that gives them all the information they need in writing as well. 


Different people like to get info in different ways. So if someone doesn't have a spare 20 or 30 minutes to watch your training or your pitch, they might have time to skim read a page and make a decision. 


Write A Killer Sales Page That Converts On Autopilot


The final thing you can do, if you haven't guessed already, is have a killer sales page with or without a video.


A sales page is like a sales conversation in print. And if you do it right, it should eliminate the need for a sales call because the reader has everything they need to make a buying decision. 


There may be instances when you still want to have a sales call, like if you're selling a one to one service, or something extremely high ticket, or even a group program where the community is an important aspect and you want to check the fit of that person for that group. 


In this instance, you can afford to have a more stripped back sales page because they don't need to know everything to book a call. 


As we're talking about eliminating sales calls though, I'm going to talk more about long form sales pages.


These can be up to 10,000 words, maybe even more if the audience is particularly skeptical, and you need to provide more context and details for them to make a decision. 


A long form sales page is an incredible tool in your business. And if you want to be more hands off with your sales, I'd say you need one–at least for your core offers. 


The job of this page is to help your audience see that you understand them, to give them all the details of your offer, to answer all their questions, and lead them from the point where they maybe don't know who you are to the point where they've made a decision to either buy or not buy.


Obviously, you want them to buy but it's not about coercion. It's about helping them to make an informed decision.


An effective sales page will tell a story and feel like a conversation, instead of feeling like you're trying to just sell sell, sell. It should feel natural, like the reader is being taken on a journey from where they're at and what they’re struggling with, to a point where they understand the solution that you can provide, and what the outcome might be if they decide to take you up on your offer. 




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