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  • Nikki Trailor

5 benefits of hiring a copywriter

Updated: Nov 10, 2020

Need sales copy that doesn’t sound sales-y or ad copy that taps into the mind of your target audience? Here’s how a copywriter could help your business.


1. Attention grabbing content - grow your audience


It’s all in the headlines. A good copywriter knows how to maximise the value of words, without increasing the word count. Succinct, efficient copy will draw in your readers and get them to keep scrolling on your site or get them googling that ad they’ve seen on the tube.


2. Convert sales and get readers to take action


The right content can persuade your readers to sign up for your newsletter, follow your social media channels or buy that must-have item from your online store. A good copywriter will tap into the psychology of the user and encourage them to take action.


3. Improve SEO - help more people find your business


It’s no secret that using the right keywords can help your website to rank more highly on search engines such as google. Copywriters take it one step further and embed the right keywords whilst maintaining the natural flow of your copy, all in the desired tone of voice. If you know what your customers are looking for then answering their questions and needs is the best way to attract them to your business.


4. Save time


Crafting the right sentences can take a long time without experience. How many times have you pushed sending a newsletter or writing a blog post down to the bottom of your list? Copywriters can make quick work of your writing needs so it makes sense to outsource it. While a copywriter is whipping your website into shape or writing your social media posts, you have time for those all-important sales and managing the rest of your business.


5. Keep your business fresh and relevant


Adding new and regular content to your website is one of the best ways to improve SEO and encourage your audience to spend time on your website. Keep your readers coming back for more with regular, targeted updates. Think about your content strategy and plan in advance to make your content go further. Hiring a copywriter for this is one of the most efficient ways of maintaining your blog/newsletter/social media channels.


Need help growing your audience or converting website views into sales? Talk to me about your copywriting needs.


Get in touch.


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